ARG

Meet Overwatch’s Sombra In The ‘Infiltrator’ Short

Overwatch’s stealthy hacker has been teased, hinted at and hidden in the shadows since her first mention several months ago. After a lengthy Alternate Reality game involving fictional corporations, hidden voice lines and out of game mysteries – Sombra is now in plain sight for all to see, In true Blizzard style she interrupted a documentary outlining the global launch of Blizzard’s competitive online shooter. The brand new animated short showcases Sombra, Reaper and Widowmaker taking on...

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Is This Halo 4’s Viral Marketing Campaign?

From “I Love Bees” to “Iris”, the Halo franchise and Alternate Reality Games (ARGs) seem to go hand-in-hand these days — a trend that appears to be continuing with Halo 4, if a recent ad on ESPN.com is to be believed. Last Friday, a flash ad for Halo 4 begun appearing on the top of ESPN.com’s front page. The ad played a Halo 4 trailer, as one might expect, but here’s where it starts to get strange:...

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