Monorex, the team who designed all of the in-game graffiti that is on display throughout the streets of an infected New York City, have brought some of their designs into the real world for a limited time. The Shoreditch Art Wall in London England will play host to real world versions of several art assets from the game for the next five days to celebrate the launch of Tom Clancy’s The Division on Xbox One, PlayStation 4 and Windows PC.
To help further connect this art display with the game the crew at Monorex will be adding a layer of bank notes onto the Shoreditch Art Wall to draw parallels to the fictional plague spread through $1 USD banknotes that wreaks havoc on Black Friday in The Division’s campaign. Passersby who pluck banknotes from the Art Wall will have the chance to win copies of Tom Clancy’s The Division or even Xbox One consoles.
Regarding the artwork Project Lead on the Shoreditch Art Wall promotion, Holly Cooper, had this to say:
“First and foremost, we wanted this to be a piece of art. New York is such a familiar place; it’s this huge, shining example of a city at the height of civilisation. That’s what makes the setting of the game in a mid-crisis Manhattan so compelling and believable”
Alongside the announcement of the Shoreditch Art Wall promotion in London Ubisoft’s YouTube Channel also posted a brief video so that all of us can see the excellent artwork on display.
Source: Ubisoft Press Release