It often seems that with consoles Europe gets left in the dust, so it usually comes as no surprise when months after a US price decrease the same thing is finally applied to Europe. Such is the case again with the PS4, the MSRP will not be €349.99/£299.99.  A spokesperson for Sony said “Since the launch of PS4 our aim has always been to provide players with the best gaming experiences at the best value, and we’ve been thrilled with the amount of players who have joined our world,” Most of those players joined at a price point close to double the standard US prices.

Sony Computer Entertainment Europe boss Jim Ryan said:

“With this year’s biggest blockbusters and next year’s best exclusives such as Uncharted 4: A Thief’s End set to thrill players, there has never been a better time to join the PS4 community.”

Truly this can not come at a better time, as Sony continues the push of the current generation in to the holiday season.

[Source]