Sony officially unveiled the new PlayStation 4 model, a sleeker, slimmer model that will represent the new standard PlayStation 4 model going forward. At this morning’s PlayStation Meeting, Sony’s Andrew House announced that 40 million units of the original model had been sold, with this new model being targeted at those who had yet to “join the PlayStation ecosystem.”

The new model launches in all markets on September 15th, following a leak of the product as reported by Eurogamer and others. The new PlayStation 4 carries an MSRP of $299.