The rivalry between Nintendo and SEGA that was forged in the crucible of 90s video game marketing has been so exhaustively covered that there are multiple books about the subject (personally I’m partial to “How Nintendo Conquered America” and “Service Games” myself). Twenty plus years onward game companies are still trying just as hard to sell us their products, yes the whole Sonic Vs. Mario thing was entirely corporate marketing to sell a product, “system wars” at...
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