Ubisoft Launches Viral Ad Campaign “Cash Contagion” For The Division | Broken Joysticks

Jan
11

Ubisoft Launches Viral Ad Campaign “Cash Contagion” For The Division

First spotted on the Ubisoft YouTube channel, the publisher has launched what appears to be an attempt at a viral marketing campaign for the upcoming Tom Clancy’s The Division.

If you live in Europe you can take a photograph of a British Pound of EURO bank note and input the serial number into the Cash Contagion website to supposedly see how far the bill has traveled around the world and the amount of bacteria present in the banknote.

In Tom Clancy’s The Division a contagion has spread throughout the United States of America that has caused the collapse of all vital services within the span of 5 days. As part of the Strategic Homeland Division (or the division) players must help stop the effects of the contagion and maintain order within society.

What do you think of this attempt at an (almost literal) viral marketing campaign? Currently the site only supports European currencies so we couldn’t try it out for ourselves.

[youtube id=”_NV2bysS5Jk”]

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About Rae Michelle Richards

As a founding member of Broken Joysticks and Editor In Chief her duties include planning editorial content, writing news posts and managing the team of misfits known as BroJo. Outside of Broken Joysticks she is a transgender rights advocate and university student studying psychology. She can be contacted at RaeLangdon[At]Brokenjoysticks.net, or followed on twitter @Kitsune86

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