Star Wars Battlefront II isn’t out for another two weeks but thanks to a quote from Blake J. Jorgenson ( E.VP and Chief Financial Officer at Electronic Artes) during a recent inventors call, we now know that the publisher may offer some form of discount to tie into the theatrical release of Star Wars: The Last Jedi.
Retailers dropping the price on AAA titles during the rush of pre-Christmas shopping is increasingly common, especially with things like Black Friday. Electronic Arts itself has a history of discounting their popular titles: last year Titanfall 2 could be found for under $40CDN during EA’s own Origin Holiday Sale last year. Two years ago, when The Force Awakens released, the original Battlefront was discounted to $40 USD during the launch week of the film.
Here’s the full quote from Blake Jorgenson:
“We will most likely discount the game like we did last time around the movie launch, and maybe you’ll even see some selective discounts around the holidays, either Thanksgiving or Christmas. That’s the way the games business always has worked. And so if you see the title on discount, don’t read anything into that other than the fact that that’s the way you sell games in the holidays.”
Will you pick up Star Wars Battlefront II on release day, November 17th, or wait for the holiday discounts a few short weeks later?
Edit: Headline edited to reflect the proper Star Wars film being released this year – The Last Jedi.