Black Ops III “Embers” Teaser Asks How Far Can Technology Take Us?


Posted on April 23, 2015 by Rae Michelle Richards

With only 3 days left until the official reveal of Call of Duty: Black Ops III Activision Publishing Inc has released a brand new three minute trailer for their upcoming title. Beginning with a montage of technological achievements from the last fifty years such as the completion of the Human Genome Project in 2000 and the rise of wearable computers this decade the trailer, titled “embers”, quickly heads down a very speculative path.

What would happen if organ replacements became an option for only the rich and famous? How would athletics handle the introduction of augmented humans into competitions? What would happen if the military were using augmentation technologies to build the perfect super soldier?

Honestly this trailer gives me some hope that Treyarch are ready to explore some of the societal questions they’ve raised in their pre-reveal campaign. In all honesty this three minute trailer raises questions about technological advancement a lot better than Square-Enix did with their three day long #CantStopProgress marketing event a few weeks ago for the new Deus Ex. It was also kind of amusing that Activision decided to use an Edward Snowden lookalike in their latest trailer as well.

The world reveal for Call of Duty: Black Ops III  is scheduled for this coming Sunday, April 26th!

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Activision Black Ops III Call of Duty Reveal Teaser trailer

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